Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Loyalty app development: what makes a mobile programme sticky
A loyalty app that nobody opens is just wasted infrastructure. Here is what separates apps with daily active users from the ones that get deleted after the first reward.
What makes a branded game worth playing
Most branded games are not actually fun. They are promotional mechanics wearing a game's clothing. Here is what separates genuinely playable brand games from the rest.
FOOH marketing: what it is, why it works, and when to deploy it
Fake out-of-home is the most talked-about format in digital marketing right now. Here's an honest look at what it can and can't do for a brand.
The real cost of building on a no-code platform
No-code tools promise speed and savings. Here is an honest look at what they cost you in the medium term when your product needs to do something they were not built for.
When a web app is the right answer and when a mobile app isn't
Mobile apps have higher engagement ceilings but much higher build and maintenance costs. Here is how to make the build-vs-web decision before you commit to either.
Collect-and-win mechanics: why they still work and when they don't
The collect-and-win format has been around for decades, but execution quality separates the programmes that drive repeat visits from those that get ignored.
How Spotify API integrations power music fan campaigns
Personalisation at scale becomes possible when you connect campaigns to what fans already listen to. Here is how music data integrations create activation moments that feel genuinely personal.
How to use employee stories in recruitment without making them feel staged
Employee stories are the most credible content in any recruitment campaign. They also have the highest risk of feeling fake. Here is how to brief and produce them authentically.
How to design a recruitment campaign for seasonal hiring
Seasonal hiring creates predictable volume pressure. Here is how to design a recruitment campaign that gets ahead of the timeline, attracts the right candidates, and converts fast.
Why the best digital experiences feel inevitable in retrospect
Great digital products and campaigns feel obvious after the fact. The design decisions that create that feeling are anything but obvious in the making. Here is how they happen.
Loyalty onboarding: why the first seven days determine long-term retention
Most loyalty programmes lose members in the first week before they've had a chance to see the value. Here is how to design an onboarding experience that builds the habit early.
Sport loyalty: how activity-based rewards build community
Rewarding movement is not the same as rewarding purchases. Here is how sports and outdoor brands are building loyalty programmes that celebrate what their customers actually care about.