Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Recruitment campaign design: how to attract candidates who actually fit
A recruitment campaign that attracts more of the wrong candidates is worse than no campaign at all. Here's how to design for quality, not just volume.
When to use AI to build your product vs. AI in your product
Two very different decisions often get confused: using AI in the development process, and building AI features into the product itself. Here's how to think about both.
Community platform development: what makes one actually thrive
Most community platforms fail because they're designed for the brand, not for the community. Here's what the ones that grow have in common.
Loyalty app development: what makes a mobile programme sticky
A loyalty app that nobody opens is just wasted infrastructure. Here is what separates apps with daily active users from the ones that get deleted after the first reward.
What makes a branded game worth playing
Most branded games are not actually fun. They are promotional mechanics wearing a game's clothing. Here is what separates genuinely playable brand games from the rest.
FOOH marketing: what it is, why it works, and when to deploy it
Fake out-of-home is the most talked-about format in digital marketing right now. Here's an honest look at what it can and can't do for a brand.
The real cost of building on a no-code platform
No-code tools promise speed and savings. Here is an honest look at what they cost you in the medium term when your product needs to do something they were not built for.
When a web app is the right answer and when a mobile app isn't
Mobile apps have higher engagement ceilings but much higher build and maintenance costs. Here is how to make the build-vs-web decision before you commit to either.
Collect-and-win mechanics: why they still work and when they don't
The collect-and-win format has been around for decades, but execution quality separates the programmes that drive repeat visits from those that get ignored.
How Spotify API integrations power music fan campaigns
Personalisation at scale becomes possible when you connect campaigns to what fans already listen to. Here is how music data integrations create activation moments that feel genuinely personal.
How to use employee stories in recruitment without making them feel staged
Employee stories are the most credible content in any recruitment campaign. They also have the highest risk of feeling fake. Here is how to brief and produce them authentically.
How to design a recruitment campaign for seasonal hiring
Seasonal hiring creates predictable volume pressure. Here is how to design a recruitment campaign that gets ahead of the timeline, attracts the right candidates, and converts fast.