Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Why most working-at websites fail to convert candidates
Most careers sites look good but convert badly. Here is what job seekers actually need from a working-at website, and the design decisions that make the difference.
Loyalty data enrichment: turning play into CRM intelligence
The best loyalty programmes do not just reward behaviour, they reveal it. Here is how gamified mechanics collect preference and intent data without feeling like a survey.
Technical due diligence before a digital product rebuild: what to look for and why it matters
Before you rebuild, you need to understand what you're dealing with. Technical due diligence tells you what's salvageable, what's dangerous, and where the hidden costs are hiding.
Why interactive campaigns outperform passive content on every metric that matters
Passive content gets consumed. Interactive campaigns get remembered. The difference shows up in recall, sharing, and conversion data across every category.
How to build a community platform that does not become a ghost town
Community platforms fail more often than they succeed. Here is what separates platforms that sustain active participation from the ones that go quiet within six months.
Social sharing by design: how to build mechanics that earn organic reach
Campaigns that get shared are not lucky. They are designed to be shared. Here is how to build the mechanics that make your audience do your distribution for you.
Fan engagement: how to build digital experiences for passionate audiences
Fan communities are the most motivated audiences you will ever have. Here is how to design digital experiences that match their energy and earn their participation.
How to design a loyalty programme for high-frequency, low-value purchases
Coffee, snacks, convenience: when the basket is small and the visit is frequent, standard points mechanics create noise without value. Here is how to design for this context.
How to design a preboarding experience for frontline workers
Frontline workers have different needs from desk-based employees. Here is how to design a preboarding experience that works on mobile, fits into real lives, and reduces early churn.
The hidden costs of building on a third-party platform
SaaS platforms promise speed. They deliver it, for a while. Here is what the total cost of platform dependency looks like when you factor in switching costs, limitations, and lock-in.
Behavioural design principles: the ones that actually move people to act
Behavioural economics gave us dozens of principles. In practice, a handful of them account for most of the behaviour change happening in well-designed digital experiences.
How behavioral data changes what you build, not just how you test
Most teams use behavioral data to improve what already exists. The better use is to inform what to build next. Here is the shift in how you read data that changes the product roadmap.