Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Why the best digital experiences feel inevitable in retrospect
Great digital products and campaigns feel obvious after the fact. The design decisions that create that feeling are anything but obvious in the making. Here is how they happen.
Loyalty onboarding: why the first seven days determine long-term retention
Most loyalty programmes lose members in the first week before they've had a chance to see the value. Here is how to design an onboarding experience that builds the habit early.
Sport loyalty: how activity-based rewards build community
Rewarding movement is not the same as rewarding purchases. Here is how sports and outdoor brands are building loyalty programmes that celebrate what their customers actually care about.
Customer churn prevention: designing for the exit before it happens
Churn is a design problem before it's a marketing problem. Most churned customers gave clear signals weeks before they left. Here's how to design for those signals.
Interactive video in brand campaigns: when it adds value and when it doesn't
Interactive video is a powerful format when the interaction earns its place. When it doesn't, it just adds friction. Here is how to tell the difference before you build.
What scale-up development actually means for a growing product
Scaling a digital product is not just adding servers. It means evolving architecture, team structure, and engineering practices. Here is what that looks like in practice.
How to structure a product discovery phase that actually reduces build risk
Discovery phases get cut or rushed. The cost is always paid later in rework and missed objectives. Here is how to structure four weeks of discovery that genuinely de-risk the build.
Preboarding platform design: why day one starts well before day one
New hires who feel informed and welcome before they start are more engaged, less anxious, and far less likely to drop out between acceptance and arrival.
Second-screen engagement: designing for live moments
Sport events, TV shows, and live concerts create windows of intense audience attention. Here is how to design digital experiences that meet audiences in those moments.
What a prototype-first agency model actually looks like in practice
Most agencies write specs. We build prototypes. Here's the difference in how a project starts, how decisions get made, and what the client sees on week one.
Employer brand architecture: how to manage the parent brand and sub-brands
Groups with multiple brands face an employer branding dilemma: one unified narrative or distinct identities? Here is how to decide and how to design the architecture either way.
UX design for conversion: the principles that actually move users forward
Conversion-focused UX isn't about dark patterns. It's about removing the friction that stands between a motivated user and the action they already want to take.