Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Customer churn prevention: designing for the exit before it happens
Churn is a design problem before it's a marketing problem. Most churned customers gave clear signals weeks before they left. Here's how to design for those signals.
Interactive video in brand campaigns: when it adds value and when it doesn't
Interactive video is a powerful format when the interaction earns its place. When it doesn't, it just adds friction. Here is how to tell the difference before you build.
What scale-up development actually means for a growing product
Scaling a digital product is not just adding servers. It means evolving architecture, team structure, and engineering practices. Here is what that looks like in practice.
How to structure a product discovery phase that actually reduces build risk
Discovery phases get cut or rushed. The cost is always paid later in rework and missed objectives. Here is how to structure four weeks of discovery that genuinely de-risk the build.
Preboarding platform design: why day one starts well before day one
New hires who feel informed and welcome before they start are more engaged, less anxious, and far less likely to drop out between acceptance and arrival.
Second-screen engagement: designing for live moments
Sport events, TV shows, and live concerts create windows of intense audience attention. Here is how to design digital experiences that meet audiences in those moments.
What a prototype-first agency model actually looks like in practice
Most agencies write specs. We build prototypes. Here's the difference in how a project starts, how decisions get made, and what the client sees on week one.
Employer brand architecture: how to manage the parent brand and sub-brands
Groups with multiple brands face an employer branding dilemma: one unified narrative or distinct identities? Here is how to decide and how to design the architecture either way.
UX design for conversion: the principles that actually move users forward
Conversion-focused UX isn't about dark patterns. It's about removing the friction that stands between a motivated user and the action they already want to take.
Why most working-at websites fail to convert candidates
Most careers sites look good but convert badly. Here is what job seekers actually need from a working-at website, and the design decisions that make the difference.
Loyalty data enrichment: turning play into CRM intelligence
The best loyalty programmes do not just reward behaviour, they reveal it. Here is how gamified mechanics collect preference and intent data without feeling like a survey.
Technical due diligence before a digital product rebuild: what to look for and why it matters
Before you rebuild, you need to understand what you're dealing with. Technical due diligence tells you what's salvageable, what's dangerous, and where the hidden costs are hiding.