Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
AI infrastructure for digital products: how to scale fast without rebuilding everything
Most digital products hit a wall when they try to scale. Adding AI infrastructure after the fact is painful. Here's how to architect for scale from the start, without overbuilding on day one.
Vibe-coding vs. low-code: what actually sticks in production
Both vibe-coding and low-code promise to close the gap between idea and working software. They have very different failure modes. Here's how they compare when production reality hits.
What happens after the vibe-code: turning a prototype into a maintainable product
Vibe-coding is fast at the start. But the prototype you built in a week needs to survive six months of real use, new features, and handover to other developers. Here's how to make that transition.
Digital strategy for consumer brands: where to invest your budget in 2026
The digital landscape for consumer brands is shifting. Here's where the best-performing brands are concentrating their digital investment right now.
Employer value proposition development: a practical guide for in-house teams
EVP development doesn't have to be a 12-month consulting project. Here's how to run a focused process that produces a real proposition, not a brand document.
How to govern AI-generated code in a regulated industry
Regulated industries have compliance obligations that don't disappear just because the code was written by an AI. Here's how to build governance that keeps up with the pace of AI-assisted development.
How to write a loyalty brief that gets great work from your agency
The brief is the most underrated part of any loyalty project. A brief that focuses on behaviour change, not features, produces better mechanics every time.
When vibe-coding is good enough and when you need a real developer
Vibe-coded tools are brilliant for some things and genuinely dangerous for others. Here's a practical framework for deciding which side of the line your project sits on.
Game mechanics for marketing: the four that consistently move behaviour
Not all game mechanics work in marketing contexts. These four have the most consistent track record for driving participation, return, and sharing.
Gamification for recruitment: how to attract candidates through play
A gamified recruitment experience can screen, engage, and excite candidates simultaneously. Here's when and how to deploy game mechanics in your hiring process.
How enterprise teams are using vibe-coding to ship internal tools in days not months
Enterprise teams are discovering that AI-assisted coding dramatically shrinks the time from idea to working tool. The results are real, and the implications for IT procurement are significant.
Loyalty programme for FMCG brands: the case for gamified engagement
FMCG brands have a loyalty problem: low involvement, high switching. Gamified engagement mechanics create the moment of attention that lets loyalty actually form.