Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
How to reduce dropout rates in digital onboarding flows
Most users who abandon a product do so during the first onboarding session. Here is how to design the first five minutes of a product experience so more users reach the value moment.
How to future-proof a digital product against platform dependency
Products built deeply into a single platform risk existential disruption with every API change or policy update. Here is how to architect digital products that stay resilient.
How to pitch a digital experience investment to a sceptical CFO
Digital experience investments are hard to model. That doesn't mean the case can't be made. Here is how to frame the business case in terms that finance teams find credible.
How to create a recruitment campaign that self-selects for culture fit
The best recruitment campaigns don't just attract volume. They put the right candidates forward and discourage the wrong ones from applying. Here is how to design that filter into the experience.
User retention strategy: how to design against churn at every product stage
Retention is cheaper than acquisition at every stage of a product's life. Here's how to build a retention strategy into the product itself, not just the CRM.
Interactive employer branding: moving beyond the static careers site
A static careers site answers questions candidates didn't ask. Interactive employer branding creates experiences that answer the questions they actually have.
When your operations problem is actually a software problem
Many operational inefficiencies are described as process problems or people problems. A significant number of them are actually software problems in disguise. Here's how to tell the difference.
Web design for brand equity: why how your site feels matters as much as how it looks
Brand equity isn't built in advertising alone. Every interaction on a digital product either strengthens or erodes the perception a customer has of your brand.
What entertainment brands understand about loyalty that retailers don't
Streaming platforms and gaming companies have cracked engagement at a level most retail loyalty programmes haven't. Here is what they know and how it translates.
Campaign design for FMCG: how to activate a low-involvement category
FMCG brands live in low-involvement territory. Getting a customer to actually stop and engage requires a creative reason that transcends the product.
Why performance budgets belong in product briefs, not just dev tickets
Load time is a user experience decision, not a technical afterthought. Here is how to set performance expectations at the brief stage before they become expensive to fix.
How to design a loyalty campaign for food delivery that survives past the promotion
Food delivery loyalty is a race to the bottom unless you build in mechanics that make ordering feel like more than a transaction. Here's how.