Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Loyalty programme for FMCG brands: the case for gamified engagement
FMCG brands have a loyalty problem: low involvement, high switching. Gamified engagement mechanics create the moment of attention that lets loyalty actually form.
The risks of vibe-coded software in a corporate environment and how to manage them
Vibe-coding produces working software fast. It also produces software that a professional developer might never have written. Understanding the risks is the first step to managing them.
What the best brand interactions have in common
Whether it is a game, a loyalty moment, or an onboarding experience, the interactions people remember share structural qualities that have nothing to do with budget. Here is what they are.
Music and loyalty: how fan mechanics differ from customer mechanics
Music fans behave differently to retail customers. They have identity invested in the artist. Understanding that changes everything about how you design loyalty mechanics.
Phygital activations: how to design experiences that work in both worlds
A phygital activation is not a digital campaign with a QR code. It's a deliberate integration of physical and digital that creates something neither could produce alone.
Why the most effective campaigns start with a behaviour change, not a media plan
Media planning should follow from a clear behavioural objective, not the other way around. Here is how flipping that order produces campaigns that outperform on every metric.
Agentic commerce: what happens when AI starts shopping for you
AI isn't just recommending products any more. It's choosing, negotiating, and buying on your behalf. Agentic commerce is here, and it changes the entire relationship between brands and consumers.
How interactive career pages increase application completion rates
Static career pages with text and a form lose candidates before they apply. Here is how interactive formats, quizzes, and role-finders keep candidates engaged through to submission.
How to measure employer branding ROI when most of the value is invisible
Employer branding is hard to measure because its effects are diffuse. Here's how to build a measurement framework that captures the full picture, not just easy metrics.
Vibe-coding for corporates: what it is and why your IT department should care
Vibe-coding lets non-developers ship functional software using AI. In a corporate context that raises real questions about quality, security, and maintainability. Here's what IT leaders need to know.
Platform features that turn one-time visitors into regular users
The hardest problem in platform design isn't acquiring the first visit. It's designing the second reason to return. These features consistently solve that problem.
AI-powered sales tooling: how to build a prospecting system that runs itself
Manual prospecting doesn't scale. AI-powered sales tooling can research, qualify, and prepare outreach at a pace no human team can match. Here's what it takes to build one that actually works.