Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Points currency design: how to set earn rates that feel rewarding
Points that feel worthless kill programmes. Points that feel too generous create liability. Here is how to find the earn and burn balance that keeps members genuinely motivated.
What the best consumer apps teach us about brand digital products
TikTok, Duolingo, and Strava earn daily opens without paying for them. Here is what brand digital products can learn from how these products are designed for return visits.
How gamified brand activations drive first-party data collection
Brands that make data collection feel like participation collect more of it, and better quality too. Here's how to design activations with data in mind.
How to design digital products for older audiences without talking down
Digital products built for 35+ audiences often overcorrect into oversimplification. Here is how to design for experience and ability rather than age.
What branded games teach us about attention
People will spend 10 minutes playing a game they would spend 10 seconds ignoring as an ad. Here is what that tells us about designing for attention in a scroll-first world.
White-label platform development: how one codebase can serve an entire sector
Building the same platform repeatedly for different clients in the same sector is expensive and slow. White-label architecture solves that — if you design for it from the start.
How gamified loyalty turns seasonal shoppers into repeat visitors
Seasonal campaigns spike sales but rarely stick. Gamified loyalty mechanics change that by giving shoppers a reason to return long after the promotion ends.
How to design a multi-channel brand activation that stays coherent
Running a brand activation across social, in-store, and digital at the same time is harder than it looks. Here is how to keep the experience consistent when the channels pull in different directions.
Loyalty tier design: how status levels change behaviour
Tier systems are one of the most powerful mechanics in loyalty programme design. Here is how to structure them so they actually shift behaviour rather than just rewarding your best customers for what they already do.
Why behavioral design is the missing link in digital strategy
Most digital strategies define what to build but never ask why users would change their behaviour to use it. Here is why behavioural design thinking changes the quality of every strategic decision.