Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Loyalty for FMCG brands: designing repeat engagement without a till
FMCG brands rarely control the point of sale. That does not mean loyalty is impossible. Here is how fast-moving consumer goods brands build engagement mechanics that bypass the retailer entirely.
Why AI tools don't replace the need for a product strategy
AI has made building faster. It hasn't made deciding what to build easier. Here is why strategic product thinking matters more, not less, when development cycles shorten.
How to connect offline purchases to a digital loyalty programme
In-store purchases are still where most retail revenue is made. Here is how to bridge the gap so offline behaviour earns loyalty points and feeds your CRM without friction.
The economics of AI-assisted development: why the maths changed for smaller budgets
Custom digital products used to require large budgets to justify. AI-assisted development has changed that calculation. Here's what it actually means for project scope and pricing.
The EVP research process: how to find out what your employees really value
An EVP built on what leadership wants to say and not what employees actually feel is a promise that backfires. Here is how to run the research process that gets to the truth.
Working-at websites: what makes a careers site actually convert
Most careers sites are a list of open roles. A working-at website is an experience that answers the question every candidate is really asking: what would it be like to work here?
AI tooling for marketing teams: what is worth building custom
Generic AI tools give every team the same capabilities. Here is how to think about when to build custom AI tooling and what makes proprietary tools genuinely worth the investment.
Behaviour-first web design: designing for what users actually do, not what they say
Users say they want simplicity. Their behaviour tells a different story. Behaviour-first web design closes the gap between user research and real-world usage.
Owned vs rented digital infrastructure: a strategic decision, not a budget one
Choosing between building your own platform and paying for a third-party one is framed as a cost question. It's actually a question of long-term brand control and flexibility.
In-store digital activations: how to drive interaction at shelf
Physical retail has a digital layer most brands are not using. Here is how to design in-store activations that bridge shelf presence with digital engagement.
Participation marketing vs passive reach: why engagement beats impressions
Reach tells you how many people saw your campaign. Participation tells you how many cared. Building for the latter takes a different approach entirely.
Real-time and live platform tech: what it takes to build something that works at event scale
Building a platform that handles a thousand users is different from one that handles a hundred thousand simultaneously during a live broadcast. Here's what changes at event scale and how to design for it.