Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
The economics of AI-assisted development: why the maths changed for smaller budgets
Custom digital products used to require large budgets to justify. AI-assisted development has changed that calculation. Here's what it actually means for project scope and pricing.
The EVP research process: how to find out what your employees really value
An EVP built on what leadership wants to say and not what employees actually feel is a promise that backfires. Here is how to run the research process that gets to the truth.
Working-at websites: what makes a careers site actually convert
Most careers sites are a list of open roles. A working-at website is an experience that answers the question every candidate is really asking: what would it be like to work here?
AI tooling for marketing teams: what is worth building custom
Generic AI tools give every team the same capabilities. Here is how to think about when to build custom AI tooling and what makes proprietary tools genuinely worth the investment.
Behaviour-first web design: designing for what users actually do, not what they say
Users say they want simplicity. Their behaviour tells a different story. Behaviour-first web design closes the gap between user research and real-world usage.
Owned vs rented digital infrastructure: a strategic decision, not a budget one
Choosing between building your own platform and paying for a third-party one is framed as a cost question. It's actually a question of long-term brand control and flexibility.
In-store digital activations: how to drive interaction at shelf
Physical retail has a digital layer most brands are not using. Here is how to design in-store activations that bridge shelf presence with digital engagement.
Participation marketing vs passive reach: why engagement beats impressions
Reach tells you how many people saw your campaign. Participation tells you how many cared. Building for the latter takes a different approach entirely.
Real-time and live platform tech: what it takes to build something that works at event scale
Building a platform that handles a thousand users is different from one that handles a hundred thousand simultaneously during a live broadcast. Here's what changes at event scale and how to design for it.
The candidate drop-off problem: how application processes lose the best people
The best candidates have options. If your application process is long, clunky, or unclear, they leave before completing it. Here is how to diagnose and fix the drop-off points.
Employee referral programmes: how to make staff genuinely want to refer
Most employee referral schemes have low participation because the incentive is misaligned with what motivates staff. Here is how to design referral mechanics that actually get used.
How to use leaderboards in brand campaigns without alienating casual participants
Leaderboards drive competition, but they can kill participation for anyone who isn't winning. Here is how to use ranking mechanics in ways that keep the whole audience engaged.