Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
How to write a product brief for a digital agency
The quality of your brief determines the quality of what gets built. Here is the structure that gives a digital agency the right inputs without prescribing the solution.
TikTok content formats that actually earn watch time
Creating for TikTok requires a completely different mental model than broadcast or even Instagram content. Here is what platform-native really means in practice.
Coalition loyalty vs single-brand loyalty: what each costs you
Coalition programmes share audiences and infrastructure. Single-brand programmes own the relationship. Here is how to think about the trade-off before you commit.
Why owned digital channels outperform rented ones long term
Brands that build their audience on social platforms they do not own are one algorithm change away from losing it. Here is the case for investing in owned digital infrastructure.
Gamification strategy: how to choose the right mechanics for your goal
Gamification is not a single tool. Different mechanics work for different goals. Choosing the wrong one gets you engagement without the behaviour you actually wanted.
How to measure candidate experience and why it predicts quality of hire
Candidate experience is rarely measured rigorously, yet it is one of the strongest signals of whether your recruitment process is attracting the right people. Here is how to track it.
Why seasonal hiring campaigns need their own employer brand strategy
Seasonal peaks require volume hiring under time pressure. A generic employer brand doesn't work for that. Here is how to create a targeted strategy for high-volume seasonal recruitment.
Content formats that outperform standard brand posts on social
Standard brand posts are losing reach. Here is a breakdown of the formats that consistently earn more attention, more shares, and more return visits in 2026.
Gamified onboarding: how game mechanics help new hires settle faster
Traditional onboarding is long, forgettable, and often counter-productive. Gamified onboarding makes the same information stick by making it feel like something people want to do.
How to brief a custom webapp when off-the-shelf tools don't quite fit
Writing a brief for a bespoke web application is different from briefing a website or a SaaS implementation. Here's what to include, what to leave out, and how to set the project up to succeed.
Progressive web apps: when they beat native and when they do not
PWAs close much of the gap between web and native experience. Here is how to decide whether a PWA is the right architecture for your product or whether you need to go native.
How to brief a digital agency to get great work, not just good work
The quality of the brief is the strongest predictor of the quality of the output. Most briefs describe what to build. The best briefs describe the problem to solve.