Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
CRM and loyalty: how to connect programme data to marketing automation
Loyalty data is only useful if your marketing stack can act on it. Here is how to design the integration between your loyalty programme and CRM from day one.
How to design a buddy system that actually helps new hires settle
Buddy systems are common. Effective buddy systems are not. Here is how to design the matching, the brief, and the structure so buddy relationships genuinely accelerate belonging.
Web application development: when to build custom versus configure existing tools
Off-the-shelf tools cover 80% of most needs. The question is whether your differentiation lives in that remaining 20%, and whether it's worth building for.
AI content tooling for brands: how to build a visual production system that stays on-brand
Generic AI image tools produce generic results. The brands winning at AI content production have built custom tooling that constrains the AI to their brand system. Here's how that works.
Employer branding for high-churn sectors: how to change the narrative
Care, logistics, retail, and hospitality face structural churn that makes employer branding feel futile. Here is how brands in these sectors are changing the story and reducing turnover.
How to design a campaign that collects data without feeling intrusive
First-party data collection only works when participants see value in sharing. Here is how to design the exchange so people give you data willingly and return for more.
Social-native content: why platform-first production consistently wins
Content produced for a campaign and repurposed for social rarely performs. Content built natively for the platform it will live on nearly always does better.
How to design a streaming and video platform users stay on
Video platforms compete for watch time against the biggest products on the internet. Here is what design decisions give smaller branded platforms a genuine chance of earning return visits.
Subscription loyalty: how to add a rewards layer to a subscription model
Subscribers already have skin in the game. A loyalty layer on top of a subscription can dramatically increase engagement and reduce churn. Here is how to build it right.
How to write a product brief for a digital agency
The quality of your brief determines the quality of what gets built. Here is the structure that gives a digital agency the right inputs without prescribing the solution.
TikTok content formats that actually earn watch time
Creating for TikTok requires a completely different mental model than broadcast or even Instagram content. Here is what platform-native really means in practice.
Coalition loyalty vs single-brand loyalty: what each costs you
Coalition programmes share audiences and infrastructure. Single-brand programmes own the relationship. Here is how to think about the trade-off before you commit.