Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
MVP validation strategy: what to test and in what order
Validation isn't about proving your idea works. It's about disproving your most dangerous assumptions as cheaply as possible. The order matters enormously.
When phygital experiences go wrong: the design failures to avoid
Phygital activations fail for predictable reasons: the physical and digital halves don't reinforce each other, or the handoff kills momentum. Here is what to watch for.
B2B configurators: how to turn complex product catalogues into a self-service tool
Complex B2B product ranges are hard to navigate. A well-built configurator removes friction from the sales process and lets customers find the right solution themselves.
Employer branding for retail: solving the multi-location consistency challenge
Retail employer branding is uniquely hard. Your brand needs to feel the same whether a candidate is applying in Amsterdam or Zwolle.
How entertainment brands build fan loyalty that outlasts a season
Entertainment loyalty is fundamentally different from retail loyalty. Here is how music labels, streaming platforms, and theme parks keep audiences engaged long after the campaign ends.
How food delivery apps can go beyond free orders in their loyalty programmes
Free delivery and discount vouchers are the baseline. The programmes that actually retain users layer in mechanics that make the app worth opening even when you're not hungry.
AI-powered MVP development: how to use AI to ship faster without cutting corners
AI changes the economics of early-stage product development. Here's where it accelerates genuinely, and where it still needs a human hand to keep quality intact.
Onboarding beyond paperwork: how to design a first week that builds belonging
The first week of a new job is when most people decide whether they made the right choice. Here is how to design onboarding experiences that answer that question positively.
Why good UX writing is the cheapest performance optimisation you can make
Button labels, error messages, and onboarding copy drive more conversions than most UI redesigns. Here is where to look first when you want to improve performance without a full rebuild.
How to design a campaign microsite that actually converts
Campaign microsites fail for predictable reasons: too much brand story, not enough participation mechanic. Here's how to reverse that ratio.
How to design internal tools that frontline teams actually adopt
Internal tools built without the people who use them almost always fail. Here is how to approach internal tooling design so that adoption is built in rather than chased after launch.
Employer branding for scale-ups: building a talent brand with limited resources
Scale-ups compete for talent against established brands with far larger budgets. Here is how to build an employer brand that punches above its weight with smart choices.