Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Progressive web apps vs. native apps: how to make the right call for your product
The PWA vs. native debate is usually framed as a technical question. It's actually a product and budget question. Here's how to decide without getting lost in the technical details.
Understanding churn signals in loyalty data before the member leaves
Loyalty members don't leave without warning. The signals are there in the data weeks before they churn. Here is how to read them and what to do when you spot them.
What makes a campaign microsite perform
A campaign microsite is not a landing page. It is a dedicated participation environment. Here is what separates the ones that drive measurable results from the ones that sit empty.
Always-on loyalty vs campaign loyalty: which model fits your brand?
Some brands need a steady drumbeat of engagement. Others need a seasonal spike. Understanding which model fits your audience is the first design decision, not the last.
Designing a loyalty programme for low-frequency purchases
When customers only buy once or twice a year, traditional points mechanics do not work. Here is how to build programmes that stay relevant between transactions.
How to build a platform that grows without slowing down
Platforms that succeed get more complex, and complexity kills performance. Here is how to make architectural decisions early that keep a platform fast as it scales.
How to attract STEM talent through digital employer branding
STEM candidates are sceptical of corporate messaging and highly peer-informed. Here is how to build an employer brand that earns credibility with engineers, scientists, and developers.
How to build a digital experience brief that both sides understand
Briefs for digital experiences fail when clients and agencies have different mental models of what the work involves. Here is how to write one that closes that gap from the start.
How to reduce form abandonment in digital applications
Forms are the most common drop-off point in any digital product. Here is what UX research consistently shows about why people abandon forms, and how to fix it.
How to use behavioral loops to design digital products people return to
The products that earn habitual use are not more functional. They are designed around the loops that make returning feel natural. Here is how to apply behavioral loop thinking to product design.
The three things candidates look for on a working-at website
Candidates visit working-at websites with specific questions. Most sites answer the wrong ones. Here is what candidates actually want to know and how to give it to them.
Cross-channel engagement campaigns: how to keep the story consistent
Campaigns that work across email, social, app, and in-store need more than a shared visual identity. Here is how to design for coherence without duplicating every element.