Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
How to scope a digital product for an industry that doesn't have one yet
The hardest brief is the one where there's no existing product to compare against. Here's how to scope something genuinely new without overbuilding or underestimating.
Pre-boarding app design: what to include and what to leave out
Pre-boarding apps fail for two reasons: too little content that feels irrelevant, or too much content that overwhelms. Here's how to find the right scope.
FOOH marketing: how to brief a fake out-of-home campaign
Fake out-of-home videos are generating millions of views for consumer brands. Here is how to brief one properly, what makes them believable, and where most brands go wrong.
How to build an internal culture campaign staff actually care about
Internal campaigns that feel like posters in the break room get ignored. Here is how to design culture communications that earn genuine employee attention and participation.
Rapid prototyping: why building fast and testing early beats lengthy specs
The spec document is a map. The prototype is the territory. Testing a real prototype with real users finds problems no spec ever anticipates.
How social sharing mechanics extend loyalty programme reach
The best loyalty programmes do not just retain existing members. They recruit new ones through social mechanics. Here is how to design sharing that does not feel forced.
How to measure campaign effectiveness beyond impressions and clicks
Impressions and click-through rates tell you almost nothing about whether a campaign actually worked. Here is the measurement framework we use to track real engagement impact.
TikTok engagement strategy for consumer brands: what actually works
Most brand TikTok strategies fail because they try to interrupt the feed rather than contribute to it. Here's how to build a strategy that earns attention.
Designing loyalty experiences for travel and hospitality brands
Travel loyalty is one of the oldest categories but most programmes still rely on the same points-for-miles logic. Here is how modern travel brands are redesigning the mechanic.
How to design a gamified recruitment challenge that filters for fit
A well-designed recruitment challenge does two things at once: it engages strong candidates and self-selects out poor fits before they reach the interview stage. Here is how to design one.
Member engagement tactics that work between purchases
Most loyalty programmes only activate at the point of purchase. The brands that win long-term find ways to stay present and relevant when their customers aren't shopping.
The case for user testing before the build, not after
Most user testing happens on finished products. That's when it's least useful. Here is why testing early and roughly produces better products than testing late and polished.