Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Habit-forming design: how products earn a place in someone's daily routine
Habit formation doesn't happen by accident. There are specific design conditions that make routine use far more likely than one-off engagement.
Why most digital transformations for consumer brands stall at the platform layer
Consumer brands invest in platforms and then wonder why adoption is low. The platform is rarely the problem. Here is what is actually getting in the way.
How to design a rewards catalogue for a digital loyalty platform
The rewards catalogue is where most loyalty platforms lose their members. Here is how to design a catalogue that feels genuinely worth earning towards.
How to scope a digital product for an industry that doesn't have one yet
The hardest brief is the one where there's no existing product to compare against. Here's how to scope something genuinely new without overbuilding or underestimating.
Pre-boarding app design: what to include and what to leave out
Pre-boarding apps fail for two reasons: too little content that feels irrelevant, or too much content that overwhelms. Here's how to find the right scope.
FOOH marketing: how to brief a fake out-of-home campaign
Fake out-of-home videos are generating millions of views for consumer brands. Here is how to brief one properly, what makes them believable, and where most brands go wrong.
How to build an internal culture campaign staff actually care about
Internal campaigns that feel like posters in the break room get ignored. Here is how to design culture communications that earn genuine employee attention and participation.
Rapid prototyping: why building fast and testing early beats lengthy specs
The spec document is a map. The prototype is the territory. Testing a real prototype with real users finds problems no spec ever anticipates.
How social sharing mechanics extend loyalty programme reach
The best loyalty programmes do not just retain existing members. They recruit new ones through social mechanics. Here is how to design sharing that does not feel forced.
How to measure campaign effectiveness beyond impressions and clicks
Impressions and click-through rates tell you almost nothing about whether a campaign actually worked. Here is the measurement framework we use to track real engagement impact.
TikTok engagement strategy for consumer brands: what actually works
Most brand TikTok strategies fail because they try to interrupt the feed rather than contribute to it. Here's how to build a strategy that earns attention.
Designing loyalty experiences for travel and hospitality brands
Travel loyalty is one of the oldest categories but most programmes still rely on the same points-for-miles logic. Here is how modern travel brands are redesigning the mechanic.