Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
5 game mechanics that make loyalty programmes genuinely addictive
Addictive isn't a dirty word when it describes a programme customers choose to engage with every day. These five mechanics are the building blocks of that kind of loyalty.
The brief structure that gets better creative work from your agency
Most campaign briefs are too long on background and too short on the actual problem. Here is the structure that gives creative teams the clarity they need to produce great work.
User research for brand platforms: what to test and when
Running user research on a brand platform is different from testing a utility app. Here is how to structure research that answers the questions that actually matter for brand product decisions.
How to run a loyalty pilot before you commit to a full build
Launching a full loyalty platform without validation is expensive. Here is how to run a lean pilot that tests the core mechanic, gets real user data, and limits your downside.
How to use gamification to drive product discovery
New products struggle to break through in crowded categories. Here is how gamified mechanics can turn awareness into hands-on exploration without feeling like advertising.
Digital transformation for consumer brands: what it actually involves
Digital transformation is often used to mean everything and therefore nothing. Here is a grounded view of what it actually requires for consumer brands and where most programmes stall.
How to design navigation for a complex digital product without overwhelming users
Complex products have complex information architectures. The challenge is exposing depth without creating confusion at the surface. Here is the approach that works.
Loyalty mechanics for food delivery apps beyond free orders
Free delivery only retains customers until a competitor offers the same thing. Here is how food delivery platforms are building loyalty that creates genuine switching costs.
Building a multi-location employer brand for retail chains
Retail chains operate across dozens of locations with different local hiring needs. Here is how to build an employer brand that is consistent enough to recognise and flexible enough to be locally relevant.
Habit-forming design: how products earn a place in someone's daily routine
Habit formation doesn't happen by accident. There are specific design conditions that make routine use far more likely than one-off engagement.
Why most digital transformations for consumer brands stall at the platform layer
Consumer brands invest in platforms and then wonder why adoption is low. The platform is rarely the problem. Here is what is actually getting in the way.
How to design a rewards catalogue for a digital loyalty platform
The rewards catalogue is where most loyalty platforms lose their members. Here is how to design a catalogue that feels genuinely worth earning towards.