Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
How to design a health and wellness app that builds a genuine habit
Health apps are easy to download and easy to abandon. Here is how to design the onboarding, content structure, and habit loops that turn a download into a daily routine.
Loyalty programme localisation: how to adapt mechanics for different markets
A programme that works brilliantly in the Netherlands may underperform in Spain. Here is how to localise loyalty mechanics without rebuilding the entire programme from scratch.
Custom tooling for marketing teams: when internal tools pay off
Most marketing teams bend themselves around their tools. At a certain scale, the right move is tools that bend around the team.
How preboarding platforms reduce recruitment costs
Every no-show on day one costs you a full recruitment cycle. Here is how preboarding platforms reduce early dropout and prove their ROI within the first year of implementation.
The difference between personalisation and relevance, and why it matters
Personalisation is a technology decision. Relevance is a design decision. Confusing the two is how brands end up with personalisation that still feels generic.
How phygital marketing bridges physical and digital brand moments
Phygital marketing is more than a buzzword. When executed well, it creates brand moments that neither channel could produce alone.
How to build a health and wellness platform that retains users
Health and wellness apps have some of the worst retention rates in the app store. Here is what the platforms that retain users do differently from the ones that get deleted after January.
Why a CRM-integrated loyalty system outperforms a standalone programme
A loyalty programme disconnected from your CRM is a missed opportunity at best and a data silo at worst. Here's what integration unlocks.
How to design a brand activation that works for kids and parents
Family audiences demand a dual register: something genuinely fun for children and something worth a parent's time. Here is how to design activations that satisfy both.
Why employer branding and consumer branding need to be more aligned
Candidates look at your products. Customers look at your job ads. The two brands need to tell a coherent story. Here is how to close the gap without losing what makes each distinctive.
Fake out-of-home in 2026: what FMCG brands are getting wrong
FOOH has gone from experimental to mainstream, and now most of it looks the same. Here is why most FMCG FOOH campaigns are missing the point and what the good ones do differently.
Gamified loyalty world design: how to build an app users return to
Gamified 3D loyalty worlds are becoming a real retention tool for QSR and retail apps. Here is how to design a digital environment that keeps members coming back every week.