Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
How to use video in preboarding platforms effectively
Video is the highest-impact content format in preboarding, and the most misused. Here is how to brief, produce, and structure preboarding videos so new hires actually watch and retain them.
How consumer brand agencies must evolve to stay relevant
The agencies winning brand work today are not the same type of agency that was winning it five years ago. Here is what is changing and what staying relevant actually requires.
How data visualisation changes the way users engage with platforms
When users can see their own progress and patterns, their behaviour changes. Here is how to use data visualisation as an engagement tool in loyalty and community platforms.
How to design a product launch campaign that builds anticipation
The best product launches don't start on launch day. Here is how to design a lead-up experience that builds real anticipation and drives participation from day one.
What a behavioural design agency actually does (and why it's different)
Behavioural design is a phrase a lot of agencies have adopted. Here's what it means in practice, how it shapes the work, and why the difference is visible in the output.
Gift-with-purchase mechanics: how to design rewards that feel special
Physical rewards and gifting mechanics create emotional responses that digital points cannot replicate. Here is how to build them into loyalty programmes without blowing the margin.
Why campaign longevity is the real brand-building metric
Campaigns that peak and disappear leave little brand residue. Here is why designing for sustained engagement over time is better for brand equity than chasing launch week metrics.
Employer brand strategy: how to align your EVP with actual culture
An EVP that overpromises is worse than no EVP at all. New hires who discover the gap quickly become the most disengaged employees you have.
How to de-risk a digital product investment before committing the full budget
Most digital products fail not because they were built badly, but because the wrong thing was built. Here's how to validate the core assumption before you spend the real budget.
How to design a health and wellness app that builds a genuine habit
Health apps are easy to download and easy to abandon. Here is how to design the onboarding, content structure, and habit loops that turn a download into a daily routine.
Loyalty programme localisation: how to adapt mechanics for different markets
A programme that works brilliantly in the Netherlands may underperform in Spain. Here is how to localise loyalty mechanics without rebuilding the entire programme from scratch.
Custom tooling for marketing teams: when internal tools pay off
Most marketing teams bend themselves around their tools. At a certain scale, the right move is tools that bend around the team.