Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Branded play experiences: why the brands that play consistently win
Play is one of the most powerful mechanisms for building brand affinity. It lowers guard, extends time on experience, and creates emotional memory. Here's how to design for it.
How to design a platform for a niche interest community
Niche communities have specific needs that generic platforms don't meet. Here is how to design a platform where the community's rituals, language, and social norms are built into the product.
Engagement-based rewards: designing for behaviour, not just spend
Spend-based rewards are straightforward but predictable. Engagement-based rewards are harder to design but far more powerful at shaping long-term customer behaviour.
How to brief an employer branding agency for results
The quality of your employer branding brief directly determines the quality of the work that comes back. Here is what to define before briefing an agency, and what to avoid.
How consumer brands can build a digital product portfolio, not just a website
A website is a presence. A portfolio of digital products is an asset. Here is how consumer brands are building interconnected digital experiences that compound value over time.
Performance marketing vs digital product investment: where to allocate
Brands often treat performance media and owned digital products as separate budgets. Here is how to think about the relationship between them and where long-term value actually lives.
Content strategy for Gen Z: what actually earns attention
Gen Z does not consume content passively. Here is what platform-native content for younger audiences actually requires, and why most brand strategies get it wrong.
Designing recruitment content for Gen Z: what changes and what doesn't
Gen Z candidates respond to different formats but the same fundamentals: authenticity, clarity, and a sense of what the job actually involves. Here is how to adapt without changing what matters.
How advent campaigns build habitual return during peak season
Daily return mechanics during the festive period can form genuine habits that outlast December. Here is how to structure an advent campaign so the engagement carries forward.
How to measure engagement beyond clicks and time on page
Clicks tell you someone moved. Time on page tells you someone stayed. Neither tells you whether the experience actually did its job.
Immersive brand worlds vs standard microsites: which format fits your campaign
An immersive 3D brand world is not always the right answer. Here is how to choose between an immersive environment and a focused campaign microsite based on your actual objectives.
Employer branding for tech companies: how to stand out in a crowded talent market
Tech candidates receive more recruitment outreach than almost any other professional group. Here is how technology companies differentiate their employer brand beyond the standard perks pitch.