Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
How to use challenges and missions in loyalty programmes
Challenges give members a reason to engage beyond their usual behaviour. Here is how to design missions that stretch behaviour without creating frustration.
UX/UI design: how to avoid the beautiful but broken trap
Visually stunning products that confuse users are worse than ugly ones that work. Here's how to keep both dimensions in balance through the design process.
Always-on loyalty mechanics: keeping members active between campaigns
Campaign peaks drive sign-ups. What happens between them determines whether your programme lives or dies. Here is how to design always-on mechanics that sustain engagement year-round.
Branded play experiences: why the brands that play consistently win
Play is one of the most powerful mechanisms for building brand affinity. It lowers guard, extends time on experience, and creates emotional memory. Here's how to design for it.
How to design a platform for a niche interest community
Niche communities have specific needs that generic platforms don't meet. Here is how to design a platform where the community's rituals, language, and social norms are built into the product.
Engagement-based rewards: designing for behaviour, not just spend
Spend-based rewards are straightforward but predictable. Engagement-based rewards are harder to design but far more powerful at shaping long-term customer behaviour.
How to brief an employer branding agency for results
The quality of your employer branding brief directly determines the quality of the work that comes back. Here is what to define before briefing an agency, and what to avoid.
How consumer brands can build a digital product portfolio, not just a website
A website is a presence. A portfolio of digital products is an asset. Here is how consumer brands are building interconnected digital experiences that compound value over time.
Performance marketing vs digital product investment: where to allocate
Brands often treat performance media and owned digital products as separate budgets. Here is how to think about the relationship between them and where long-term value actually lives.
Content strategy for Gen Z: what actually earns attention
Gen Z does not consume content passively. Here is what platform-native content for younger audiences actually requires, and why most brand strategies get it wrong.
Designing recruitment content for Gen Z: what changes and what doesn't
Gen Z candidates respond to different formats but the same fundamentals: authenticity, clarity, and a sense of what the job actually involves. Here is how to adapt without changing what matters.
How advent campaigns build habitual return during peak season
Daily return mechanics during the festive period can form genuine habits that outlast December. Here is how to structure an advent campaign so the engagement carries forward.