Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
How interactive storytelling outperforms traditional brand narratives
Stories audiences participate in are stories audiences remember. Here is how to design interactive narrative formats that build brand associations passive content never could.
How to set KPIs for a digital experience that is not a conversion funnel
Brand experiences, loyalty platforms, and community tools do not fit into a standard funnel. Here is how to set KPIs that capture their real commercial value without distorting what you build.
Loyalty programme relaunch: when and how to redesign a failing scheme
Relaunching a loyalty programme is harder than launching one. Here is how to identify the signals that it is time to redesign, and how to do it without alienating your existing members.
Why attention is not the same as engagement, and the campaigns that confuse them
Impressions, views, and reach measure attention. Engagement is something different, and campaigns that optimise for one often underdeliver on the other.
How gamified product training boosts compliance in global teams
Product knowledge training is critical in food service, retail, and hospitality, but completion rates are chronically low. Here is how game mechanics change that across large, dispersed teams.
How to measure whether your employer brand is actually working
Employer branding is hard to measure. That doesn't mean it can't be done. Here is the measurement framework that connects employer brand investment to recruitment outcomes.
Intrinsic vs extrinsic motivation in digital design: which one builds lasting behaviour
Extrinsic rewards drive behaviour until they stop. Intrinsic motivation is self-sustaining. Designing for the latter is harder, but the retention numbers are categorically different.
Building brand campaigns for children and parents at the same time
Campaigns that need to engage both kids and the adults buying for them require two different layers of value in the same experience. Here is how to design both without compromising either.
How to evaluate a digital product agency before signing a big contract
Choosing the wrong agency for a digital product build is expensive and hard to undo. Here's what to look for, what questions to ask, and what the answers reveal.
Rapid prototyping: how to test product ideas without building the wrong thing
The fastest way to build the wrong product is to skip prototyping. Here is how rapid prototyping prevents expensive mistakes and gets you to a validated idea in days, not months.
Recruitment platform design: what high-volume hiring actually needs
High-volume recruitment has different design requirements than specialist hiring. Speed, clarity, and mobile-first UX matter more than rich storytelling.
How to brief a branded game without wasting the budget
Branded games are expensive when the brief is vague. Here is what you need to define before briefing a game studio: mechanic, goal, audience, and success criteria.