Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
The EVP research mistakes that produce generic propositions
Most EVPs sound the same because the research process produces the same answers. Here is how to ask better questions and find the differentiated truths that actually attract the right people.
Seasonal campaign design: how to stand out in a crowded calendar
Easter, Christmas, Black Friday. Every brand is competing for the same windows. The ones that break through do something structurally different, not just louder.
Why campaign briefs need a behavioural objective, not just a marketing one
Most campaign briefs define success in marketing terms: reach, awareness, consideration. The briefs that produce genuinely engaging work define what behaviour they want to change.
How to design a loyalty programme that rewards non-purchase behaviours
Reviews, referrals, social shares, and survey responses are all high-value actions for a brand. Here is how to reward them without devaluing the purchase reward.
Loyalty platform development: build, buy, or customise?
Off-the-shelf loyalty platforms are fast. Custom builds are flexible. The right answer depends on how differentiated your mechanics need to be.
How to approach accessibility as a product quality standard, not a compliance checklist
Accessibility treated as compliance produces the minimum viable accessible product. Here is how to embed it as a quality standard that makes products better for everyone.
Digital brand activation: how to brief for cultural impact, not just campaign reach
Cultural impact happens when a campaign gets talked about, shared, and referenced outside the media buy. Here's how to brief for that kind of outcome from the start.
How to evaluate whether a campaign mechanic is truly novel or just new to you
Teams get excited about mechanics they haven't seen before. Sometimes that's innovation. Sometimes the market has already tried it and moved on. Here is how to tell the difference.
How to design a preboarding experience for remote and hybrid workers
Remote and hybrid workers can feel disconnected before they've even started. Here is how to design a preboarding experience that builds belonging and clarity for a distributed workforce.
Internal communications: how to design for frontline staff who aren't desk-bound
Internal comms designed for office workers rarely reaches shop floor staff. Here's how to design communication that works for the majority of your workforce.
What 'begin small, grow large' means as a platform development strategy
The best digital platforms don't start at full scale. They start with a focused first version that proves the concept, then grow from there. Here's why that approach consistently wins.
When to use gamification and when it gets in the way
Gamification is not the answer to every engagement problem. Here is how to decide when game mechanics genuinely serve the objective and when they add friction without value.