Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Workflow automation for marketing teams: where to start and what actually saves time
Most marketing automation projects start in the wrong place. Here's how to identify which workflows actually cost you time, and which automation approaches stick versus create new maintenance overhead.
What makes a loyalty programme feel worth it to members
Members don't quit loyalty programmes because the rewards aren't good enough. They quit because the experience of being a member isn't good enough. Here's how to fix that.
Why the job ad is still the most underinvested part of employer branding
Brands invest in careers pages and campaigns but write job ads that read like HR policy documents. Here is why the job ad is the highest-leverage piece of candidate communication.
How QR codes evolved from gimmick to genuine engagement tool
A few years ago QR codes were a joke. Now they are one of the most reliable bridges between physical and digital brand moments. Here is why, and how to use them well.
How to brief a loyalty platform build without overcomplicating the spec
Loyalty platform briefs tend to grow until they're unbuildable. Here is the practical briefing structure that gets platforms launched on time and on budget.
Immersive brand experiences: why they outperform standard campaign formats
Immersive experiences perform better on recall, sharing, and conversion. Here's what makes them immersive in the first place, and how to design for that quality.
What a digital strategy review should actually produce
Most digital strategy reviews produce reports that gather dust. Here is what a useful review looks like: one that leads to decisions, not just observations.
Gamified learning: how to make compliance training people actually complete
Compliance training has a completion problem. Gamified learning doesn't solve compliance by making it fun. It solves it by making completion feel achievable.
How to automate repetitive workflows without a dedicated tech team
Most businesses have workflows that are repetitive, manual, and quietly costing time every week. Here's how to identify which ones to automate first, and how to do it without an in-house engineering team.
Accessibility in digital products: what legal compliance still misses
Compliance means you've ticked the minimum boxes. Genuine accessibility means the product works for everyone. The gap between the two is where most teams stop looking.
How to create a 10-year digital product vision that survives the next three
Long-term digital product visions are useful for alignment and direction. They become dangerous when they're used as fixed plans. Here is how to write one that guides without constraining.
API development and integrations: what brands keep getting wrong when connecting systems
Most integration problems aren't technical. They're architectural. Here's what goes wrong when brands try to connect their systems, and how to approach API development so it doesn't become a maintenance burden.