Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
How to design a fan engagement campaign for music and entertainment
Fan engagement is different from consumer engagement. Fans bring identity and passion. The best music campaigns design for that intensity, not around it.
How to use gamification in skills training without losing the learning
Gamified training can become all game and no training. Here is how to use game mechanics to improve knowledge retention without letting the mechanics overshadow the content.
Designing second-screen experiences for live sports and entertainment
Live events are an enormous engagement opportunity. Here is how to design second-screen experiences that enhance the live moment rather than competing with it for attention.
Gamification for retail loyalty: how to make shopping feel like a game
Retail loyalty is transactional by default. Gamification gives customers a reason to engage that isn't purely financial, and that's where real retention is built.
Loyalty for B2B brands: why the mechanics work differently
B2B loyalty is not just a scaled-up version of consumer loyalty. The buying process, the stakeholders, and the reward hierarchy are fundamentally different. Here is how to design for it.
Why personalisation without behavioral data is just guessing
Personalisation promises relevance but delivers it only when it is built on real behaviour signals. Here is the difference between meaningful personalisation and demographic targeting dressed up as something smarter.
How to design a sports community platform that goes beyond results and tables
Sports communities are built on identity, not just information. Here is how to design a platform that serves the social and emotional needs of a sports audience alongside the practical ones.
How to use gamification for behaviour change in brand contexts
Behaviour change gamification is different from engagement gamification. The mechanics, the goals, and the success metrics all point somewhere different.
Candidate experience design: why the application process is your first impression
Candidates judge your culture by your process. A clunky application sends a message about what working there will feel like, even before anyone speaks.
Custom internal tools vs. off-the-shelf software: when building wins
Off-the-shelf software is usually the right default. But there's a point where the workarounds, the missing integrations, and the per-seat costs tip the calculation the other way.
The compounding value of first-party data and how few brands actually capture it
First-party data is one of the most valuable assets a brand can build. Most brands collect a fraction of what they could. Here is where the collection opportunities are and how to use them.
Digital flagship stores: what they are and whether your brand needs one
The digital flagship concept is gaining momentum with brands that want more than a transactional website. Here's what it involves and who it's right for.