Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Gamification for employee training: when it works and when it backfires
Gamified training can transform how staff absorb and retain information. It can also feel patronising and get ignored. The difference is entirely in the design.
How retailers are using gamification to increase app opens per week
Most retail apps get opened once a week at best. Gamified loyalty mechanics can change that. Here is what's working in retail right now to turn the app into a daily habit.
Why a working prototype beats a 50-page specification every time
Specifications describe what a product should do. Prototypes show what it actually does. The gap between those two things is where most projects go wrong.
Brand platform development: what separates a destination from just a website
A website gives people information. A brand platform gives them a reason to return. The design decisions that create that difference are specific and learnable.
How to build a content platform for a niche community
Niche communities have high standards and tight bonds. Here is how to build a platform that earns their trust, respects their identity, and gives them reasons to participate.
When to rebuild from scratch vs refactor an existing digital product
Every ageing digital product reaches the point where the team debates rebuilding. Here is how to make that call based on evidence rather than frustration.
Designing digital experiences for outdoor brand moments
Outdoor events and activations are rich with audience attention. Here is how to extend that attention into digital before, during, and after the physical moment.
Gamification in marketing: what works, what doesn't, and what brands get wrong
Gamification is everywhere in marketing right now. Most of it is superficial. Here's how to tell the difference between mechanics that change behaviour and badges that don't.
Product configurators for complex catalogues: how to brief and build one that actually sells
A configurator that confuses people is worse than no configurator. Here's how to design and build one that guides customers to the right choice and removes friction from the sales process.
Loyalty programme for retail: bridging in-store and online behaviour
Retail loyalty is complex because your customer moves between channels. A programme that only recognises one context is working at half capacity.
Loyalty programme launch strategy: how to drive initial sign-ups
The first 90 days of a loyalty programme are critical. Here is how to design a launch strategy that converts awareness into active members from day one.
How to use a buddy system in digital preboarding
Connecting a new hire to a real person before they start is one of the highest-impact elements of any preboarding programme. Here is how to design that mechanic digitally.