Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
How to design a gamified recruitment challenge that filters for fit
A well-designed recruitment challenge does two things at once: it engages strong candidates and self-selects out poor fits before they reach the interview stage. Here is how to design one.
Member engagement tactics that work between purchases
Most loyalty programmes only activate at the point of purchase. The brands that win long-term find ways to stay present and relevant when their customers aren't shopping.
The case for user testing before the build, not after
Most user testing happens on finished products. That's when it's least useful. Here is why testing early and roughly produces better products than testing late and polished.
What accessibility in digital products actually requires beyond WCAG
WCAG compliance is a floor, not a ceiling. Here is what building genuinely accessible digital products requires in practice, beyond checking boxes in an audit.
Always-on social content: how to build a publishing system for brands
Brands that show up consistently on social outperform brands that only appear during campaign periods. Here is how to build the internal system that makes consistency possible.
Engagement loop design: the framework behind experiences people keep returning to
Every digital experience people return to has an engagement loop at its core. Understanding how to design that loop is the most valuable skill in digital product work.
The ROI of loyalty: how to measure programme impact commercially
Loyalty is often measured in points issued rather than revenue generated. Here is how to build a measurement framework that connects programme mechanics to commercial outcomes.
How to turn a slow hiring process into a candidate experience advantage
When hiring takes weeks, candidates go cold. Here is how to use that gap as an opportunity to build commitment and reduce no-shows rather than just waiting.
Industry-specific digital platforms: why niche beats generic
Generic platforms serve everyone adequately and no one well. Industry-specific platforms built around the real workflows of a sector consistently outperform off-the-shelf alternatives.
Interactive recruitment: why the best candidates want to be challenged, not just informed
High performers don't just want to read about a company. They want to experience what working there might feel like. Interactive recruitment designs for that.
What good career page analytics actually tell you
Most careers site analytics stop at traffic and bounce rate. Here is how to set up measurement that connects candidate behaviour on your site to the quality of applications you receive.
Designing for festive season engagement beyond the advent calendar
Advent calendars are effective but crowded. Here are the other festive season formats that drive daily return visits, and the mechanics that make them work.