Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
What accessibility in digital products actually requires beyond WCAG
WCAG compliance is a floor, not a ceiling. Here is what building genuinely accessible digital products requires in practice, beyond checking boxes in an audit.
Always-on social content: how to build a publishing system for brands
Brands that show up consistently on social outperform brands that only appear during campaign periods. Here is how to build the internal system that makes consistency possible.
Engagement loop design: the framework behind experiences people keep returning to
Every digital experience people return to has an engagement loop at its core. Understanding how to design that loop is the most valuable skill in digital product work.
The ROI of loyalty: how to measure programme impact commercially
Loyalty is often measured in points issued rather than revenue generated. Here is how to build a measurement framework that connects programme mechanics to commercial outcomes.
How to turn a slow hiring process into a candidate experience advantage
When hiring takes weeks, candidates go cold. Here is how to use that gap as an opportunity to build commitment and reduce no-shows rather than just waiting.
Industry-specific digital platforms: why niche beats generic
Generic platforms serve everyone adequately and no one well. Industry-specific platforms built around the real workflows of a sector consistently outperform off-the-shelf alternatives.
Interactive recruitment: why the best candidates want to be challenged, not just informed
High performers don't just want to read about a company. They want to experience what working there might feel like. Interactive recruitment designs for that.
What good career page analytics actually tell you
Most careers site analytics stop at traffic and bounce rate. Here is how to set up measurement that connects candidate behaviour on your site to the quality of applications you receive.
Designing for festive season engagement beyond the advent calendar
Advent calendars are effective but crowded. Here are the other festive season formats that drive daily return visits, and the mechanics that make them work.
How brands are using digital products to replace physical touchpoints
From digital loyalty cards to virtual product advisors, brands are migrating customer moments online. Here is where it works and where the physical experience still wins.
Mobile app development: what to consider before you write a single line of code
Apps fail less often because of bad development and more often because of bad product decisions. Getting the decisions right before build is the highest-leverage work.
Interactive storytelling: how narrative turns activations into experiences
Narrative gives activations context and emotion. Without it, even the cleverest mechanics feel like a quiz. Here's how to wire story into interactive design.