Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
How to design a campaign microsite that actually converts
Campaign microsites fail for predictable reasons: too much brand story, not enough participation mechanic. Here's how to reverse that ratio.
How to design internal tools that frontline teams actually adopt
Internal tools built without the people who use them almost always fail. Here is how to approach internal tooling design so that adoption is built in rather than chased after launch.
Employer branding for scale-ups: building a talent brand with limited resources
Scale-ups compete for talent against established brands with far larger budgets. Here is how to build an employer brand that punches above its weight with smart choices.
How to run a real-time campaign leaderboard
Leaderboards create competition, and competition drives participation. Here is how to design and run a real-time leaderboard campaign that sustains engagement over weeks, not hours.
Referral programme design: the mechanics behind real sharing
Most referral programmes offer a discount and hope for the best. Here is what actually makes people share: the right incentive structure, the right moment, and the right friction reduction.
The role of surprise in engagement campaigns: why predictability kills return visits
Variable rewards and unexpected moments are what keep people coming back. Here is how to design unpredictability into campaigns without sacrificing coherence.
How to create an internal communications campaign people pay attention to
Internal comms battles the same inbox fatigue as external marketing. Here is how to design internal campaigns that treat employees as an audience worth designing for.
How to design loyalty mechanics for a multi-brand portfolio
Loyalty that works for one brand in a portfolio doesn't automatically work across the others. Here is how to design a system that creates value across different brand identities.
First-party data strategy: how to build a data asset through better experiences
Third-party cookies are disappearing. First-party data is the replacement. The brands winning this transition are the ones that make data collection feel like value.
How to prioritise features for an MVP when everything feels essential
Every team thinks their MVP needs more than it does. Here is the framework for cutting down to the features that genuinely validate the core hypothesis.
When to invest in a native mobile app vs a responsive web experience
The app-vs-web decision is not about preference. It is about user behaviour, technical requirements, and what you can realistically maintain. Here is how to make the call.
Digital onboarding experience: the design principles that reduce early attrition
Early attrition is expensive and often avoidable. The best digital onboarding experiences remove uncertainty and create belonging before it becomes a problem.