Livewall
Articles
Perspectives from the Livewall team on brand engagement, digital products, loyalty mechanics, and building experiences people actually remember.
Design systems as a competitive advantage: why consistency compounds
A well-built design system isn't just a time-saving tool for developers. It's an asset that gets more valuable over time as product complexity grows.
Points fatigue: why most reward programmes bore their members
Points and discounts stopped feeling exciting years ago. Here is why so many programmes lose members after the initial redemption, and what you can do about it.
Advent campaign design: how to build daily return into a seasonal promotion
An advent campaign that drives daily return for 24 days is one of the hardest digital briefs there is. Here's what separates the ones that work from the ones that plateau on day three.
How to use video storytelling in employer branding
Employee stories are the most credible content in any employer brand toolkit. Here is how to produce and distribute video content that shows your culture without feeling scripted.
How to design an EVP workshop that produces something actually usable
EVP workshops often produce wall-covering outputs that nobody uses in practice. Here is how to structure the process so it generates a proposition that actually works in recruitment.
How to structure a product roadmap for a brand platform
Brand platforms need to grow without becoming bloated. Here is how to prioritise features, manage stakeholder expectations, and keep the roadmap connected to real user behaviour.
How to design a brand activation for a sports sponsorship
Sponsorship without activation is a logo placement. Here is how to turn a sports partnership into a digital experience that fans actually want to participate in.
Viral mechanics: what actually makes campaigns get shared
Virality is not a strategy. But shareability can be designed for. Here is what we have learned about the mechanics that make people send things to their friends.
Designing for the return visit: the principle every product should start from
Most digital products are designed to impress on first encounter. The ones that grow are designed for why someone comes back. That's a completely different problem.
Loyalty for FMCG brands: designing repeat engagement without a till
FMCG brands rarely control the point of sale. That does not mean loyalty is impossible. Here is how fast-moving consumer goods brands build engagement mechanics that bypass the retailer entirely.
Why AI tools don't replace the need for a product strategy
AI has made building faster. It hasn't made deciding what to build easier. Here is why strategic product thinking matters more, not less, when development cycles shorten.
How to connect offline purchases to a digital loyalty programme
In-store purchases are still where most retail revenue is made. Here is how to bridge the gap so offline behaviour earns loyalty points and feeds your CRM without friction.