Ricoh Configurators

for

From a complex proposition to qualified leads in just a few clicks.

Ricoh offers its clients powerful, highly flexible solutions like 'Print as a Service' and 'Meeting Room as a Service'. Their goal is to make these services easily accessible to IT and workplace teams, without the sales department wasting time explaining endless configurations instead of focusing on the actual value.

The sheer flexibility of Ricoh’s services is a major strength, but it can also be a hurdle. How do you sell a complex proposition without prospects (and their lean IT teams) hitting an overwhelming wall of choices regarding devices, volumes, and service packages?

Insight

A brochure or a webpage that simply lists options doesn't help people decide. Visitors need a guided journey, not a technical catalog. By asking the right questions, you instantly provide clarity for the user while simultaneously gathering the essential context needed for a warm lead.

Idea

With the Ricoh Configurator, we turn a complicated decision process into a personalized, five-minute conversation. It’s an intuitive tool that translates complex data into concrete, tailored advice.

Execution

We developed two interactive, lightweight web apps (configurators) for Print and Meeting Rooms. The flow asks the visitor a few highly targeted questions. Every question serves a dual purpose: it provides clarity for the user and simultaneously builds a profile for Ricoh (such as company size and print volume). Visitors finish the flow with tailored advice, after which Ricoh instantly receives a warm, self-qualified lead that feeds directly into their marketing automation system (Eloqua).