Turning a complex workplace proposition into a living experience

Turn one of the most complex workplace propositions in the market into a single, immersive experience.

Ricoh has evolved far beyond printing. Today it delivers complete workplace ecosystems. Smart analytics. Meeting room management. Employee applications. Hybrid infrastructure. Yet many customers still associate the brand with printers, making it difficult to communicate the full breadth of the proposition. Individual solutions are understood in isolation. Cross-sell opportunities get missed. And positioning Ricoh as a strategic workplace partner becomes an uphill battle.

A product page was never going to cut it. Ricoh needed something that could tell one consistent story to everyone in the room and give sales teams a tool to do the same.

So we built the workplace itself.

A fully interactive 3D environment where visitors walk through a real working office, move between zones and discover each solution exactly where it lives. Not explained. Experienced.

The 3D world is built from seamlessly connected video segments. Each zone a separate asset, stitched together invisibly to keep the experience fast and visually sharp. The modular structure unlocked the campaign too: every room could become a focused social snippet on LinkedIn, YouTube or paid display, each one aimed at a different decision maker with a message built around their specific role.

Creative and tech worked in lock step from day one. The experience is embedded on their website, integrated with Eloqua for lead capture and built to grow as new solutions are added.

By turning a complex portfolio into an interactive workplace, prospects discover more than they came for. Cross-sell becomes a natural outcome. And sales teams finally have one consistent story to tell.