Interactive game makes Samsung Knox security feel real
for
Samsung
Samsung Knox, the protection you never see
It works in silence. We gave it a game.
How do you make people feel what an invisible security system does for them?
Insight
People don't learn about security by reading about it. They learn by experiencing it.
Idea
Level with Knox is a puzzle game in which players clear threats by connecting them LEVEL WITH KNOX.
Do the threats pile up? Then Knox Matrix steps in and clears the board in one go. Can you protect your data as well as Knox can?
Execution
Level with Knox is part of the broader Level with Knox campaign, developed by Cheil, Samsung's in-house agency.
We didn't want to explain what Knox does, we wanted you to feel it. Knox normally works invisibly, in the game we made that visible. You defend yourself first, until Knox Matrix steps in and helps you. That's how we create that 'we got you' feeling.
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