Basic-Fit gamified club competition

for

Basic-Fit

From only the club in the spotlight to every member who trains.

We had already built a gamified app challenge for Basic-Fit in which members collected points for their own club. Basic-Fit wanted to run it again as part of its Feel Good campaign, with the goal of getting as many members as possible active in the app. But in the first version, only the club counted. The people scoring the points stayed out of sight.

How do you reward individual members in a game that’s all about the club?

Insight

People push harder for a team, but they still want to be seen.

Idea

Feel Good Games is the new version of the club activation in the Basic-Fit app. Members still play together for their club, but now they register first. That way every workout counts for the club and for the person doing it.

Execution

In the app, members choose from a range of exercises. Alongside the standard timed workout, we added two new ways to play. In the video workout you follow along with a video. In the tap workout you tap the screen for every rep. Finish an exercise, claim your points and see right away where your club stands on the leaderboard.

Feel Good Games ran in the Netherlands, Belgium, France, Germany and Spain, with a separate leaderboard for each country. Screens in the gyms showed the live standings. The gyms were rewarded and could reward their own members in turn. When the campaign ended, players saw a closing screen in the app.

Every set counts. For you and for your club.