Rituals interactive gift finder 2026
for
Rituals
From browsing alone to advice like in store.
How do you give personal gift advice online without it feeling like a questionnaire?
Insight
Most people looking for a gift know who it’s for, just not what.
Idea
The Rituals Gift Finder is a train journey through winter. Each question brings you one step closer to the right gift. You get advice like you would in a store, and Rituals learns what its customers are looking for.
Execution
The journey has four questions. Who is the gift for, what is it for, what kind of gift are you looking for and what’s your budget? You choose between a gift for a colleague or for yourself, for a cosy home or a moment of self-care, and between bestsellers, holiday specials or something luxurious. No idea yet? Then you can simply let yourself be surprised.
After the last question the train stops at a building, where your selection is waiting. You see the gifts picked for you and can view them straight away in the webshop. Not quite right? Refresh the results or take the journey again. The answers go into Rituals’ CRM, so the brand gets a clearer picture of what customers want. The Gift Finder runs on the website and in the Rituals app, in more than fifteen countries.
Board with a question. Leave with a gift.
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