Personal welcome video Basic-Fit
for
Basic-Fit
Every new membership starts with a personal welcome.
How do you give tens of thousands of new members per month a welcome that feels personal and also motivates them to take action?
Insight
Someone who has just signed up is at their most motivated. A standard confirmation email does little with that. A welcome that seems made for you makes you feel seen and actually gets you moving.
Idea
Your first club visit, before you’ve even been there. In the welcome email, every new member receives their own video that takes them through the club by name.
Execution
We developed a video filmed through the eyes of the new member: from the app at home to the entrance, the lockers, the workout and the recovery moment afterwards. Along the way, the member’s first name keeps reappearing: on the screens in the club, the locker wall, the smartwatch and the towel. The video is created automatically for each new member and ends with “Welcome to the Feel Good Club”. It is live in five countries and goes out every month to tens of thousands of new members. The reception is good: the CTR from the welcome email is six times higher than the average for email.
Ready to design interactions that actually sticks with your brand Let’s talk
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