Letting the crowd pick the music

What if the DJ was everyone?

TT Assen draws tens of thousands of visitors every year. The organisation wanted to give them real ownership over the festival experience. Starting with the music. Not a curated playlist. Not a DJ set. Something the crowd builds together, in real time.

The ask was clear: turn the festival soundtrack into something the crowd owns. No app downloads. No accounts. Just scan, request, vote. Watch the result play out on a giant screen in front of thousands of people. Fast, frictionless, and built to handle the peaks of one of the busiest festival days of the year.

The TT Assen Jukebox is a live interactive playlist powered entirely by the crowd. Visitors scan a QR code on site and land directly in the experience on their phone. From there, they request songs, browse what others have added, and vote tracks up or down. The most voted songs rise to the top.

On the big screen, everything comes together. A live top voted list, a latest activity feed, and a prominent QR code that keeps drawing new people in. The screen is never still. A visible, beating heart at the centre of the festival grounds.

The Jukebox runs as a progressive web app: a fully browser based experience that feels like a native app, without the installation. Two screens synchronise live. The visitor experience on mobile and the display on stage. Built to handle thousands of simultaneous users and tens of thousands of interactions in a single day. Bilingual (NL/EN) and designed to be read from a distance.

Nobody curated the playlist. Ten thousand people did. Hundreds of visitors took part actively, together submitting thousands of song requests and casting over ten thousand votes. The result: the best TT Assen playlist ever, made entirely by the crowd.