Discover Legend of the Seas

for

Royal Caribbean

From guided tour to a quest across the entire ship.

Quick glance stats

950+

Active players

11m 16 sec

average engagement time per active user

595

Completed games

Legend of the Seas is Royal Caribbean’s newest ship and made its European debut for thousands of travel partners. Those partners need to know the ship’s fourteen zones in order to sell it later. Royal Caribbean wanted to share that knowledge with an international, diverse audience without losing the brand’s premium feel. A guided tour or a standard event app wasn’t enough.

How do you get thousands of travel partners to know fourteen zones without it feeling like a lesson?

Insight

What you discover yourself sticks better than what you’re told.

Idea

A digital passport that turns the ship into a quest. Guests earn a stamp in every zone, and anyone who collects them all reaches Legend Status. The answer to each riddle can only be found on the spot.

Execution

We built the passport as a web app. Guests don’t need to download anything, and the app stays light enough for thousands of simultaneous users on the same Wi-Fi network. In each zone, guests scan a QR code to unlock it. Then they solve a riddle or product quiz, with answers hidden in the signage, the architecture or on a menu.

Anyone who completes the full passport gets an instant reward. At set moments, the Social Lens, the app’s camera feature, invites guests to take a branded photo they can share right away.

Selling starts with exploring.