A seasonal activation that rewards daily participation.
By turning drawing into a live guessing game, this back to school campaign helped STABILO drive engagement through attention, active participation and repeat visits.
A clear ambition
Together with STABILO International GmbH, AVA developed an interactive campaign designed to engage fans in a playful way. The challenge was to create a format that felt simple to join, fun to follow and strong enough to keep people coming back.
The concept
At the centre of the campaign was Raad het plaatje: an interactive format in which a drawing appeared live and participants had to guess what was being drawn. That simple mechanic turned drawing into a shared game of speed, recognition and reward.
Making it work
The strength of the campaign sat in its simplicity. People could immediately understand the format, take part without friction and stay engaged through the live element and the chance to win prizes.
By combining drawing, guessing and reward in one clear mechanic, the campaign gave STABILO a format built to hold attention and encourage repeat participation.
Results
By putting live interaction at the centre, the campaign gave STABILO a playful way to turn attention into participation. The result was a back to school activation designed to engage fans through interaction, reward and return behaviour.
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