Tick the editions you were at, get your playlist

for

A digital music experience for festival fans

Lowlands Festival turned twenty-five in 2017. For the anniversary livewall built a Custom Playlist Generator with Spotify. The interactive campaign ran as a campaign microsite on Spotify itself.

A clear ambtion

Lowlands turns twenty-five.

The festival's anniversary in 2017 is not something fans want to celebrate only on the grounds. The memory of past editions deserves a place of its own. Music is the way in.

The concept

Together with Spotify, a Custom Playlist Generator was built. Fans look up the editions they attended. Or the ones they missed. Selecting a favourite artist is possible too. The generator turns those choices into a personal playlist.

Alongside the generator, Lowlands compiled its own playlist of 250 tracks, a symbol of 25 years of festival in music. The page went live for one month, from 9 August to 9 September 2017.

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