Campaign microsites

A campaign microsite is a standalone website built for a specific campaign. Separate from your main brand website, free from the constraints of your navigation and brand grid, and designed entirely around the campaign mechanic or brand moment you want to amplify. When the goal is to drive a single behavior, a dedicated environment outperforms a page on your main site every time.

livewall's engagement service is built around the idea that participation is the mechanic. A campaign microsite is one of the most direct ways to put that into practice. Unlike a standard landing page, a microsite has the space and freedom to deliver a full campaign experience, from the first visit to the final conversion.

That's one of the most common questions we get. The answer depends on the complexity of the mechanic and the level of design customisation, but livewall's integrated team model means strategy, design, and development happen in parallel. For straightforward campaign experiences, we can deliver in two to three weeks. For more complex interactive builds, four to six weeks is more typical.

If you're working toward a campaign deadline and need a partner that can move at campaign speed, our interactive campaigns service covers the full range of engagement mechanics we use in these builds. Let's talk.