A dedicated campaign platform for Pathé Thuis

for

From one summer campaign to a solid foundation for every sales campaign.

In summer, people watch fewer films at home: the evenings are long and light, and everyone is outside or on holiday. Pathé Thuis wanted to break that pattern and make the most of peak moments like Halloween and big releases. It started with the Summer Bundle: a campaign site where customers bought a film bundle for themselves or as a gift, with their viewing code sent straight to their inbox. It worked, and more campaigns followed.

Campaigns around Halloween or big releases need to go live on time. Building a new site for every campaign takes too much time and money. Pathé Thuis needed a way to launch new campaigns quickly on its own.

Insight

A campaign is only truly flexible when the team can set it up themselves. When the platform handles the technology, a new campaign is no longer a build project, but simply a matter of filling it in and going live.

Idea

One campaign platform where Pathé Thuis sets up new campaigns themselves. The team fills in the campaign, and the platform does the rest.

Execution

We developed a campaign platform with its own CMS. In it, an editor puts the campaign together: copy, images, colours, prices, duration and voucher stock. The platform then handles the campaign page, payment via Buckaroo, a unique viewing code for every order and the confirmation email, using a single Braze template that is filled in automatically for each campaign. Pathé Thuis can see what was sent for every order and gets an alert when the stock of viewing codes is running low. Because the platform is custom-built, we can act on new requests quickly: during the Halloween campaign, a custom email colour, better tracking per bundle and the number of films automatically added to the terms and conditions all went live the same day. Within about five weeks of the Summer Bundle, Pathé Thuis launched The Odyssey pre-order and the Halloween bundles on their own.