Kruidvat Brand Game
for
Kruidvat
Turning everyday shopping into an interactive game that rewards smart choices.
How do you build more awareness for Kruidvat's own brand while keeping the gameplay easy to pick up and fun for a very broad audience?
Insight
Smart shopping makes people feel good, especially when they discover that Kruidvat's own brand delivers the quality they expect at a price that makes them happy. Making that smart choice visible and rewarding it turns it into a brand preference.
Idea
The 'Voordeel Drop' (Savings Drop) game: an accessible, cheerful game in which players literally make the savings fall their way. Choosing Kruidvat's own brand is smart, and here it gets rewarded on the spot.
Execution
We developed an intuitive mobile game linked to the Kruidvat Club Card. After a purchase in store, customers scan their card to earn a turn. In the game, they swipe to tilt virtual store shelves, dropping Kruidvat own-brand products into their basket while dodging booby traps. Reach the target score and they see right away which prize they've won, with no draw afterwards. An extra turn is easy to earn by inviting friends or scanning the card again.
"With games, we give customers an extra reason to download the Kruidvat app and to use it more often. We make sure there's always something to do and experience, which strengthens engagement with Kruidvat Club. At the same time, we can involve customers in Kruidvat, our products and our brands in a fun and accessible way." Willeke Franssen, Head of Customer Value Benelux
Ready to design interactions that actually sticks with your brand Let’s talk
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