A new video streaming app for Dumpert

for

Dumpert

From scrolling fast or watching slowly to both in one app.

Quick glance stats

150.000.000

Total number of monthly video views across the platform

1.000.000

Total number of app downloads achieved since launch

1.100.000

Total brand reach within the target audience

Dumpert is one of the largest video platforms in the Benelux, with millions of loyal fans known as reaguurders. We’ve worked together on the streaming app for more than ten years. After years of new features, every update took more and more time. The app was also built around searching for specific videos, while Gen Z and millennials watch in very different ways.

How do you serve fast scrollers and laid-back viewers in one app, without splitting it in two?

Insight

Nobody always watches the same way.

Idea

An app that doesn’t force a choice. Videos keep playing on their own, and fast scrolling and longer viewing exist side by side. Commenting, discovering and sharing are always within reach.

Execution

Together with Dumpert, we rebuilt the app from scratch on a new codebase, a solid foundation for what comes next. It’s the biggest rebuild in ten years. The app has infinite scroll, dark mode and an interface that fits how people watch video on their phones.

Pleelists are personal playlists that adapt to what you watch. Subtle interactions and hidden details reward loyal visitors. The team that built the app is made up of reaguurders themselves.

Scrolling is fine. So is sticking around.