Experience every performance together
This engagement campaign invites Eurovision fans to rate performances in real time through an interactive voting app, compare scores with friends and compete in quizzes during the live shows.
141.000
Total number of unique users active on the platform
29%
Participation in groups to drive collective engagement
#1
Top ranking app in the App Store within its category
The challenge
Shared viewing is a social ritual. Viewers gather to critique, celebrate, and debate live. But AvroTros lacked a tool to channel that participation—to let audiences vote, rate, and connect simultaneously.
The gap: social energy happening outside the broadcast, not within it.
The experience
An interactive web app invited viewers to participate during the Eurovision Song Contest in real time. Vote on performances as they happened. Create a group with friends, see their votes side-by-side, and debate live.
The app made group viewing matter. Each vote was visible, countable, and shareable—turning isolated screens into a shared activity.
The results
100,000+ user accounts created annually. 25,000+ friend groups formed inside the app. Peak participation surged during live performances, proving that viewers wanted to express their opinion in real time.
The voting tool increased participation during broadcasts. Group creation was the strongest signal of stickiness—viewers kept the app open, returned year after year.
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