Centraal Beheer Autozeker gamified learning game for car insurance sales
Centraal Beheer for car insurance. We teach salespeople everything about policies by letting them play.
How do you make sure car salespeople know the insurance policies as well as they know the car itself?
Insight
Car salespeople focus on what counts: selling the car. Everything around it feels like an afterthought, or abstract. Especially insurance — you only notice it when something goes wrong.
What if you didn't explain that difference… but let people experience it?
Idea
Autozeker is a 3D racing game with scores, a leaderboard and a policy that makes the difference between driving on and having to stop. Car salespeople learn the different policies along the way.
Execution
The game is distributed via newsletter, website, during onboarding, at events and on location.
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