One page for the whole fortieth birthday

A brewery turning 40 deserves to celebrate loudly.

For Brouwerij Achouffe's anniversary, the goal is twofold: mark the milestone and make it known to the target audience. That calls for one gathering place where every part of the celebration comes together, rather than scattered content across separate channels.

All content, themes and usage advice are brought together in a single toolkit, giving Achouffe's team a clear overview of how to deploy the material tactically. The Chouffe 40 website itself was developed in collaboration with livewall Platforms, with many of the social assets linking back to it. For the Chouffe 40 beer specifically, additional online content was produced: teasers, banners, reels and GIFs, tuned to the same visual style as the rest of the campaign.

All content around 'Chouffe 40 Jaar' comes together on one brand-related webpage, built as the central gathering point for the anniversary. Around that page, social assets are built on four pillars: 'Ons verhaal', 'Get in the Mood', 'Verjaardagsproducten' and 'Events'. The content includes reveal teasers, posts featuring Chouffe 40 gift packs, and a Spotify celebration playlist for dancing with Marcel. The visual style of these assets carries through to the website itself, to keep the birthday atmosphere consistent everywhere. Alongside the celebration, Achouffe also launches Chouffe 40, a specially brewed anniversary beer with a slightly lower alcohol content, built around the idea of lasting the whole evening.

All content, themes and usage advice are brought together in a single toolkit, giving Achouffe's team a clear overview of how to deploy the material tactically. The Chouffe 40 website itself was developed in collaboration with livewall Platforms, with many of the social assets linking back to it. For the Chouffe 40 beer specifically, additional online content was produced: teasers, banners, reels and GIFs, tuned to the same visual style as the rest of the campaign.