End of year experience
Svenska Postkodlotteriet is Sweden's leading charity lottery, and it wanted to do more than run draws. This interactive campaign gave every player a personal recap of the year, and collected first-party data along the way.
The challenge
While player contributions fund vital causes, that tangible outcome often remains invisible to the average player. The challenge for livewall was to bring this purpose to life while capturing key customer data to strengthen future marketing automation and personalization.
One experience, several storylines
To bridge this gap, livewall designed a tailored digital campaign looking back on 2024 while setting the stage for 2025. The entire experience was built around dynamic journeys that adapted instantly to the participant.
Winners were guided through a flow celebrating their prizes, whereas non-winners followed a story focused on charity impact. Integrated seamlessly within the narrative, subtle prompts invited users to share their preferences regarding specific charities and brand ambassadors. This enriched user profiles without ever breaking the flow of the experience.
From workshop to launch
This blend of personal reflection and purpose-driven narrative delivered massive engagement, leading 720,000 participants through the experience.
By giving players a meaningful reason to stay connected, the campaign directly reduced churn among participants who completed the journey. The result was a significantly strengthened relationship with the player base and a outstanding campaign ROI driven by higher long-term retention.
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