Rocketman, promoted inside Spotify
To launch the Elton John biopic Rocketman, Spotify asked livewall to build an impactful campaign. The result: an immersive brand activationthat started as a takeover and grew into an interactive piano game driving direct cinema ticket sales.
1 million
unique visitors to the campaign page
3 million
pageviews, three per visitor
Turning passive viewers into active players
The Spotify home screen is the central entry point for every listener. A homepage takeover claims that prime digital real estate by expanding from a standard banner into a full-screen display.
Because traditional ads are often closed instantly, this activation seamlessly seamlessly routed users to a custom page dedicated to the film and Elton John’s journey.
The piano on the page
Inside the takeover, a film element carried the listener through to an informative page. That page covered the film and Elton John himself. Rocketman follows Elton from the Royal Academy of Music to his collaboration with Bernie Taupin.
To maximize engagement, livewall integrated a playable piano game challenging users to replay a famous melody from the show. Transitioning from passive viewing to active playing instantly immersed the audience in the world of Rocketman.
High engagement
The campaign page featured clear call-to-action buttons directing users to purchase cinema tickets across the United Kingdom.
The experience delivered impressive performance, attracting 1 million unique visitors and generating 3 million pageviews. Reaching an average of three pageviews per user highlighted the deep level of engagement, proving that listeners didn't just view the ad: they actively explored the full experience.
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