A recruitment experience
This employee experience campaign is the next chapter of Light the way campaign. The awareness campaign introduced the industry. This one convinces experienced talent to join it.
A clear ambition
Most people outside the sector have never heard of photonics. Those inside know it's where the next wave of technology is being built. PhotonDelta needs 4,000 people over six years to get there. Reaching them was one thing. Convincing them was another.
The concept
The answer was the people already there. The PhotonBooth. A purpose-built interview booth at High Tech Campus Eindhoven gave six professionals a stage to talk about the work they do and why it matters. Not engineers selling a dream. Real people across the sector: project managers, HR specialists, the ones who make the industry run. Their stories became the campaign.
Making it work
Six shoots. One booth. Enough material to run across LinkedIn, Instagram, Facebook and Reddit. The hero video brings all six stories together in sixty seconds — one question, six answers, one industry. The PhotonBooth stays on at High Tech Campus Eindhoven after the campaign, giving PhotonDelta a reusable format for whatever comes next.
Results
The PhotonJobs Consideration campaign is the third phase of a three-year plan moving from awareness to consideration to active recruitment. Results and analysis are ongoing.
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