See yourself on the big screen
Pathe Bioscopen runs Ladies Night as its own cinema event. For this brand activation livewall built an interactive quiz. It played in the room before the film started, on the screen the audience had come to watch.
A clear ambition
With 25 cinemas across 18 Dutch cities, Pathé is the largest cinema company in Europe.
A regular premiere night follows the same pattern everywhere: film starts, lights go down. For Ladies Night, Pathé wants an introduction that gives the audience an active role before the film even begins.
The concept
At the premiere of Hartenstrijd, the audience submitted a selfie and saw themselves appear on the big screen before the film started. At the premiere of Bridget Jones's Baby, the focus was a match quiz: a series of questions revealed each visitor's chosen match. Both versions take the same idea and give it two different shapes, turning the audience into participants before the trailers have even finished.
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