Lay's Get Ridged at the Dutch summer festivals
Lay's launched the new Get Ridged flavours at the big Dutch summer festivals. The audience was young and creative. For the brand activation livewall built an interactive paint cannon, and a tweet was what fired it.
The arena and the cannon
A live action painting arena was built on site at the festivals. Anyone could step in and take part in the Get Ridged Live Action Painting.
Inside it stood an interactive paint cannon. livewall worked on the concept and built the cannon itself, so the idea and the machine came from the same team.
How a tweet fired it
Sending a tweet armed the cannon. The cannon then fired paint over the people standing in the arena. Post something, and something physical happened.
A large screen beside the arena showed the tweets coming in and ran a countdown to the next firing. Everyone could see the shot coming, which is what kept a crowd standing there.
Ready to design interactions that actually stick with your brand?Let's talk
