Scalable content for InShared

for

Scalable, on-brand content with one simple prompt.

InShared has a recognisable brand character: its well-known puppet. They wanted to use the puppet more often and more quickly, in both internal and external communication. The big problem with standard generative AI tools? Inconsistent quality. Regular AI often gets specific brand details wrong, such as the fingers or the character's unique proportions.

How can a brand respond in real time to fast-moving trends and current events with its most important brand asset, without getting stuck in manual design processes or unusable AI output?

Insight

Truly scalable visual content needs a smart AI environment trained on your brand's visual rules. The model shouldn't have to guess what your character looks like. It should get it right straight away, so the marketing team can do the work themselves without calling in a studio every time.

The Product: PuppetLab via Content Agent

For InShared, we developed PuppetLab, a tool that runs entirely on our innovative Content Agent. This AI visual content generation environment is trained on the InShared puppet. With one simple written prompt, the team can instantly generate the character in the right setting and pose, ready to use.

Features and execution

Flawless details: The model fully understands the InShared puppet. No more odd mistakes in details like the fingers. The output is always high quality and 100% on-brand.
Real-time relevance: Is something happening in the news, or is a trend taking off online? With one simple prompt, such as "puppet with two orange flags", the system instantly generates the right image or video to respond to the moment.
For external and internal use: The team uses the tool for polished social content and also for quick internal communication. Need an image because a colleague is leaving or going on maternity leave? One prompt is all it takes for the puppet to share the personal message.
Endlessly scalable: With Content Agent, content production at InShared has gone from a time-consuming process to something that takes a few seconds.

This is where the fun begins.

Ready to design interactions that actually sticks with your brand Let’s talk

Discover our work

See all

Discover the world of Umani

for

Mitsuba

A racing game with a message

for

Heineken