Spotify x Westworld — Disruptive homepage takeover

Spotify offers various ad formats, including homepage takeovers (HPTO) and dedicated ad pages. For this campaign, livewall combined both formats into a single, seamless user journey: the takeover served as the entrance, and the ad page as the world behind it.

This strategic setup turned a brief ad moment into an engaging brand experience. While traditional takeovers are often closed immediately, this setup invited users to actively step through. The result? Higher engagement and undivided user attention.

The custom landing page mirrored the familiar Spotify interface. Layout and controls remained exactly where users expected them, but their personal playlists were replaced by the world of Westworld.

For a series centered around replicas passing as reality, this design trick was a perfect fit. The context spoke for itself without needing further explanation.

livewall developed the complete concept, built the ads and landing page, and produced all campaign video content.