Personalised videos for De Grote Clubactie
From one national campaign to a video that feels like it's about your own club.
How do you create one campaign that feels like their own story to thousands of different clubs at once, without building a separate video for every club?
Insight
Recognition works: people go the extra mile for something they see themselves in. As soon as your own club name, fundraising goal and results appear on screen, the message suddenly becomes personal and worth the effort. That's a world away from a generic call to action you'd scroll right past.
Idea
'One pinboard, a thousand stories.' We translate the campaign into a physical, tangible pinboard full of club spirit that automatically adapts to the club it was made for.
Execution
We developed two dynamic videos per club: a kick-off video that encourages members to sell tickets, and a results video that celebrates the outcome. Both revolve around a pinboard filled with tangible elements, from real photos and the club card with a QR code to cut-out stickers such as a medal or a football, which adapt to the type of club. Dynamic text shows the club name, fundraising goal, number of tickets sold and the final proceeds, which we reveal with suspense using a scratch-off effect and confetti. This way, every club receives not just a video, but its own piece of club spirit, ready to share instantly on social media and WhatsApp.
Ready to design interactions that actually sticks with your brand Let’s talk
